Chase Authentics, a now-defunct sportswear label, has left an indelible mark on the world of NASCAR-branded apparel and accessories. Founded under the umbrella of Action Performance Companies, Chase Authentics was renowned for its high-quality, authentic racing merchandise. This brand quickly became a staple for NASCAR enthusiasts, thanks to its close collaborations with top NASCAR teams and drivers. From their early beginnings, Chase Authentics‘ products, especially their iconic jackets, were celebrated for their superior craftsmanship and raceday readiness. Over the years, these jackets, including coveted pieces honoring legends like Dale Earnhardt and Jeff Gordon, have maintained their status as prized collectibles, admired for their nostalgic designs and durable construction.

The success of Chase Authentics can be attributed to Action Performance Companies, Inc., a major designer and marketer of licensed motorsports products. Known for creating die-cast scaled replicas of motorsports vehicles, apparel, and memorabilia, Action Performance played a pivotal role in popularizing NASCAR merchandise. The company’s exclusive licensing agreements with prominent NASCAR figures and teams allowed it to produce a wide array of high-quality products that resonated deeply with racing fans. These products were distributed through various channels, including wholesale distributors, mass-market retailers, mobile trackside stores, the QVC home shopping channel, and a members-only collectors’ club catalog, ensuring wide accessibility and appeal.

In 2005, Action Performance Companies became a wholly-owned subsidiary of Motorsports Authentics, formed through a joint venture between International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI). This merger, which combined the assets of Action Performance Companies Inc. and Team Caliber, solidified the legacy of Chase Authentics within the motorsports merchandise industry. Despite its eventual closure, the brand’s impact on NASCAR fashion remains evident. Vintage Chase Authentics items continue to be highly sought after by collectors and fans, who cherish the brand’s rich history and connection to the thrilling world of NASCAR racing.

Iconic Y2K NASCAR 76 Commercial

How to tell if Chase Authentics is vintage from the logo

Chase Authentics has been a prominent name in racing merchandise, known for its iconic logos and authentic designs. Over the years, the logo has evolved, reflecting changes in design trends and brand identity. Here’s how you can determine if a Chase Authentics item is vintage based on the logo.

1990s to now Chase Authentics logo

• The logo features a bold, stylized “C” with checkered flag elements integrated within the letter.
• The text “CHASE AUTHENTICS” is in a strong, sans-serif font, with “CHASE” being more prominent and “AUTHENTICS” written below it in a slightly smaller size.
• The checkered flag pattern is a key element, symbolizing the brand’s deep connection to racing.
• The color scheme typically includes black and red, with the “C” in red and the checkered flag and text in black, creating a striking and recognizable logo.

1990s to now Chase Authentics logo

How to tell if Chase Authentics is vintage from the tags

Chase Authentics, a well-known brand in the motorsport apparel industry, has seen various changes in its tags over the decades. These changes can help enthusiasts and collectors identify the era of a garment. From bold, racing-inspired designs to more modern and diverse layouts, the tags provide a unique glimpse into the brand’s evolution.

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1990s vintage Chase Authentics tags

• Rectangular tags featuring the Chase Authentics logo with a racing flag motif.
• Bold red and black colors with “Authentics” prominently displayed.
• Tags often include additional details such as “For the race fan that demands quality.”

1990s Chase Authentics tags

2000s vintage Chase Authentics tags

• Tags start to show more modern designs with darker colors.
• Inclusion of NASCAR branding and specific lines like “Drivers Line.”
• Variety in the tag layout, including rectangular and square designs, sometimes with additional sizing information.
• Use of different materials and printing techniques, reflecting a more contemporary approach.

2000s Chase Authentics tags