Chloé, a revered name in the world of luxury fashion, was founded in 1952 by the visionary Gaby Aghion. Born in Egypt, Aghion sought to revolutionize the fashion industry with her concept of luxury prêt-à-porter (ready-to-wear) clothing, a novel idea at the time. Partnering with Jacques Lenoir in 1953, Aghion dedicated herself entirely to the creative direction of Chloé, while Lenoir managed the business side. Their collaboration laid the foundation for a brand that would blend haute couture sophistication with ready-to-wear practicality, quickly earning a place among the top fashion houses in Paris. Over the decades, Chloé has maintained its reputation for youthful, bohemian designs and has dressed a host of celebrities, cementing its status as an icon of contemporary elegance.

From its inception, Chloé distinguished itself by hiring young, talented designers who would go on to make significant marks in fashion history. In 1966, Karl Lagerfeld became the main designer, and under his guidance, Chloé became synonymous with the free-spirited, glamorous aesthetic of the 1970s. This era saw the brand’s clothing gracing the wardrobes of style icons such as Jackie Kennedy, Brigitte Bardot, and Grace Kelly. The opening of Chloé’s first boutique in Paris in 1971 further solidified its presence in the fashion world. The brand continued to evolve, with notable designers like Martine Sitbon, Stella McCartney, and Phoebe Philo each contributing their unique vision, ensuring Chloé remained at the cutting edge of fashion trends.

Today, Chloé is part of the Richemont Group and continues to captivate with its innovative designs under the creative direction of Chemena Kamali. The brand’s enduring appeal lies in its ability to blend timeless elegance with modern sensibilities, a quality reflected not only in its clothing but also in its successful fragrance lines and accessories. Chloé’s advertising campaigns, shot by renowned photographers and featuring celebrated actresses, further amplify its global allure. With a legacy spanning over seven decades, Chloé remains a testament to Gaby Aghion’s pioneering spirit and her vision of accessible luxury.

Y2K Chloé Commercial

How to tell if Chloé is vintage from the logo

Chloé is a luxury fashion brand known for its feminine and sophisticated designs. The brand has consistently used its logo on various products, making it a key element in determining the era of a Chloé piece. Identifying the specific logo used can help ascertain whether an item is vintage.

1952 to now Chloé logo

• The Chloé logo from 1952 to the present features the brand name in a distinctive serif typeface.
• The typography is elegant with a classical serif font, which gives it a timeless and sophisticated look.
• There is a subtle yet distinctive accent on the letter “e,” which is a characteristic feature of the logo.
• The logo has remained relatively consistent over the years, maintaining its iconic look.
• Due to the brand’s commitment to its logo design, identifying the specific era of a Chloé piece may require additional context from other design elements and materials used.

1952 to now Chloe logo

How to tell if Chloé is vintage from the tags

The Chloé brand has evolved significantly over the decades, with its tags reflecting these changes. Early tags from the 1970s often feature minimalist designs, while those from the 1980s and 1990s incorporate more branding elements and details. By the 2000s, Chloé tags began to modernize further, reflecting the brand’s contemporary aesthetic. Below is a guide to help identify Chloé tags from various eras.

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1970s vintage Chloé tags

• Simple design with the Chloé logo in bold serif font.
• Tags are often white or off-white with black text.
• Some tags include the “Made in France” text along the side.

1970s Chloe tags

1980s vintage Chloé tags

• Tags maintain a minimalist aesthetic but often include more detailed information.
• Black text on white or cream background remains common.
• Some tags feature additional branding, such as “Miss Chloé” or “Chloé Paris New York.”

1980s Chloe tags

1990s vintage Chloé tags

• Tags often include the Chloé logo with “Made in France” prominently displayed.
• Color variations start to appear, including pastel backgrounds.
• Text is usually bold and clear, maintaining a classic serif font.

1990s Chloe tags

2000s vintage Chloé tags

• Introduction of loop tags and more modern designs.
• Tags often feature softer, more varied color palettes.
• Bold serif lettering continues to be used, sometimes paired with separate size information tags.

2000s Chloe tags