In the heart of Seattle in 1920, a visionary named Eddie Bauer laid the foundation for what would become one of America’s most recognizable outdoor brands. Starting with a humble tennis shop and a creed of uncompromising quality, Bauer’s journey took him from crafting sports equipment to developing the world’s first quilted down jacket—a stroke of genius that redefined warmth and comfort for outdoor enthusiasts. By the 1940s, Eddie Bauer’s name had become synonymous with exploration and adventure, outfitting everyone from winter fishers to the U.S. Army Air Corps.

Over the years, the brand’s legacy evolved through the guiding hands of corporate giants, joint ventures, and creative collaborations. From Ford SUVs to signature outdoor collections, Eddie Bauer became a versatile icon of adventurous spirit, blending heritage with modern sensibilities. The logo itself—an elegant script imbued with the founder’s spirit and a timeless sans-serif—is a testament to that storied past.

Eddie Bauer’s commitment to quality and innovation continues to stand tall, with each era of logo and tag revealing a chapter of growth and exploration. Whether you’re searching for vintage authenticity or contemporary flair, the distinctive marks of Eddie Bauer carry the whispers of countless expeditions, timeless craftsmanship, and a heritage rooted in the great outdoors.

90s Goose Down Eddie Bauer Jacker Commercial

How to tell if Eddie Bauer is vintage from the logo

Founded in 1920, Eddie Bauer has a rich history that is reflected in its logos over the years. While the brand has evolved and updated its image, vintage Eddie Bauer logos can be identified through subtle yet distinct details. Here’s how to recognize them based on different eras:

1920 to 2023 Eddie Bauer logo

• The iconic script logo features the signature of Eddie Bauer in a flowing cursive style.
• This distinctive logo was used consistently throughout the brand’s history, adding timelessness and character to the products.
• Its handwritten style reflects the personal touch of the brand’s founder.

1920 to 2023 Eddie Bauer logo

2023 to now Eddie Bauer logo

• The current logo combines the Eddie Bauer name in a bold, sans-serif font with the image of a flying goose to symbolize the brand’s connection to the outdoors.
• The clean, modern font contrasts with the earlier script logo but conveys a more contemporary and adventurous spirit.
• The goose image pays homage to the brand’s outdoor heritage, adding a strong visual element that represents exploration and freedom.

2023 to now Eddie Bauer logo

How to tell if Eddie Bauer is vintage from the tags

Eddie Bauer has a rich heritage dating back to the 1920s. Throughout the years, the tags have changed in design, reflecting the evolving identity and innovation of the brand. Below are distinctive characteristics of Eddie Bauer tags across different eras.

Need assistance with your vintage labels? Upload a picture on our vintage tag identification page, and we’ll help you identify them!

1990s vintage Eddie Bauer tags

• Features a range of designs, from simple “Since 1920” labels to more elaborate ones with mountains and the logo.
• Tags often specify the type of material used, such as “Genuine Quality” and “Goose Down.”
• Some tags emphasize the “Original Outdoor Outfitter” slogan and include size information.

1990s Eddie Bauer tags

2000s vintage Eddie Bauer tags

• Tags still display the “Since 1920” insignia prominently.
• Often highlight the outdoor heritage, with mountain graphics and “Finest Quality Clothing 100% Guaranteed” messaging.
• Labels continue to show size information, production details, and manufacturing locations like Mexico, China, and Bangladesh.

2000s Eddie Bauer tags

2010s vintage Eddie Bauer tags

• Modern tags prominently feature the “Eddie Bauer” logo with updated font styles.
• Use of additional identifiers like “Legend,” “EBTEK,” and “Sport” to represent different lines.
• Incorporate distinctive colors, such as the recognizable green, and emphasize the “Original Outdoor Outfitter” heritage.

2010s Eddie Bauer tags