Everlast, an iconic American brand renowned for its sports equipment, has a rich history deeply intertwined with the world of boxing, mixed martial arts, and fitness. Founded in 1910 by Jacob Golomb, a young entrepreneur and avid swimmer from The Bronx, Everlast initially started as a manufacturer of durable swimwear. Golomb’s innovation and promise of swimwear that could “ever last” beyond a year laid the foundation for the company’s enduring legacy. Over the decades, Everlast expanded its product line to include a wide range of sports equipment, becoming synonymous with high-quality boxing gear.

The pivotal moment in Everlast’s history came in 1917 when a young boxer, Jack Dempsey, requested headgear that could withstand the rigors of 15 rounds of boxing. This request marked Everlast’s entry into the boxing world, and it wasn’t long before the brand became a favorite among champions. Everlast has been associated with some of the greatest names in boxing history, including Roberto Durán, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and Muhammad Ali. The brand’s reputation for quality and durability made it a staple in the sport, further solidified by its iconic sponsorship deals and the visibility of its logo on television.

Over the years, Everlast has undergone significant transformations, both in its ownership and its product offerings. After the passing of Jacob Golomb in the 1950s, his son Daniel took over and made strategic moves to enhance the brand’s visibility. The company saw further changes in 1958 when Ben Nadorf purchased a significant stake, eventually becoming the sole owner in 1995. The turn of the millennium brought another shift when George Horowitz’s Active Apparel Group acquired Everlast, leading to its eventual purchase by the British retail group Frasers Group in 2007. Today, Everlast continues to be a dominant force in the sports equipment industry, expanding its reach into mixed martial arts and winning numerous accolades for its technical equipment. With manufacturing facilities in Missouri and a global presence through its licensees, Everlast remains a testament to its founder’s vision of producing enduring, high-quality sports gear.

Y2K Everlast TV Commercial

How to tell if Everlast is vintage from the logo

Everlast is a renowned brand in the world of boxing and fitness equipment, with a history dating back over a century. The evolution of its logo reflects its longstanding commitment to quality and its adaptation to modern design trends. Identifying the era of an Everlast product can be effectively done by examining the logo used during its production period. Below are details on the different Everlast logos used over the years.

1910 to 1978 Everlast logo

• The first Everlast logo features a bold, arching text design.
• The typography is classic and straightforward, with a strong and authoritative presence.
• The slogan “Choice of Champions” is often included, emphasizing the brand’s reputation in the boxing world.

1978 to 2007 Everlast logo

• This era introduced a more structured and refined version of the logo.
• The text remains bold and arched, but with slightly more geometric precision.
• Additional details such as “Boxing Equipment” and “Est. 1910” were incorporated, reinforcing the brand’s heritage.

2007 to now Everlast logo

• The modern Everlast logo maintains the iconic arched text but with a sleeker, more contemporary design.
• The font is slightly thinner, and the logo often features a yellow swoosh underneath, adding a dynamic element.
• This logo reflects a more versatile and updated image suitable for a broader range of athletic products.

How to tell if Everlast is vintage from the tags

Everlast has undergone several changes in its branding and tag design over the decades. Understanding these changes can help identify whether an Everlast garment is vintage. Below, we’ll explore the characteristics of Everlast tags from different eras to aid in this identification process.

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1980s vintage Everlast tags

• Tags predominantly feature a simple “EVERLAST” logo in bold serif lettering.
• Made in U.S.A. is commonly indicated on the tags.
• Some tags include additional descriptors like “Choice of Champions.”

1990s vintage Everlast tags

• Tags still use the bold serif “EVERLAST” logo but start incorporating different background colors.
• Introduction of size indicators on the same tag.
• Made in U.S.A. is still a common marker, along with more diverse font styles and tag materials.

2000s vintage Everlast tags

• Tags begin to feature more modern designs, with darker colors and additional logos like the Everlast “E.
• Size and country of origin are clearly indicated.
• Tags might include motivational slogans like “Greatness is within.”

2010s vintage Everlast tags

• Tags display a very modern aesthetic with detailed care instructions and safety warnings.
• Use of vibrant colors and new logo designs, such as the Everlast “E” with different stylistic elements.
• Made in various countries, reflecting a global manufacturing presence.