Jimmy Choo, a name synonymous with luxury and elegance, has a rich history that dates back to the late 1980s. Founded by Malaysian Chinese couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon, the brand quickly rose to prominence in the fashion world. Known for its exquisite craftsmanship and high-end designs, Jimmy Choo shoes became a favorite among celebrities and fashion icons, including the beloved Diana, Princess of Wales. From its humble beginnings in a converted hospital in London’s East End to its status as a global luxury powerhouse, Jimmy Choo’s journey is a testament to visionary design and relentless pursuit of excellence.

The foundation of Jimmy Choo as a brand is deeply rooted in its founder’s expertise and reputation in the fashion industry. Jimmy Choo started crafting his distinctive footwear in the late 1980s, gaining recognition for his ability to recreate high-heeled shoes in different colors, which caught the attention of fashion magazine editors. His niece, Sandra Choi, joined him in 1989, bringing her own flair to the designs and helping to elevate the brand. The real turning point came in the early 1990s when Choo began creating shoes for the global jet set, including the late Princess Diana, whose patronage brought unprecedented attention and acclaim to the brand.

In 1996, with a strategic partnership with Tamara Mellon, the brand launched its ready-to-wear line, marking the official establishment of Jimmy Choo Limited. This collaboration fueled the brand’s expansion and innovation, leading to the opening of its first boutique in London and eventually, international stores. Over the years, Jimmy Choo has undergone various ownership changes, each contributing to its growth and evolution. From its listing on the London Stock Exchange to its acquisition by Michael Kors Holdings in 2017, now Capri Holdings, the brand has continually adapted to the changing fashion landscape while maintaining its commitment to luxury and quality. Today, Jimmy Choo remains a symbol of sophisticated style and timeless elegance, beloved by fashion enthusiasts around the world.

Jimmy Choo Rose Passion Fragrance Campaign

How to tell if Jimmy Choo is vintage from the logo

Jimmy Choo is renowned for its high-end footwear and accessories, making its logos iconic in the fashion industry. Over the years, Jimmy Choo has evolved its logo to reflect its brand identity and stay relevant in the fashion world. By examining the logo, you can determine the era of a Jimmy Choo item and assess its vintage value.

1996 to 2013 Jimmy Choo logo

• The original Jimmy Choo logo featured a classic serif font.
• The letters are bold and evenly spaced, giving a luxurious and timeless feel.
• This logo became synonymous with high fashion and elegance, often found on their early collections.
• It was used consistently on their products, including shoes, handbags, and accessories.

1996 to 2013 Jimmy Choo logo

2013 to now Jimmy Choo logo

• The updated logo introduced in 2013 retains the serif font but is slightly refined.
• The spacing between the letters is more balanced, and the font appears slightly thinner.
• This logo reflects a modern and sleek aesthetic while maintaining the brand’s heritage.
• It is currently used on all Jimmy Choo products, marking a contemporary era for the brand.

2013 to now Jimmy Choo logo

How to tell if Jimmy Choo is vintage from the tags

The evolution of Jimmy Choo tags reflects the brand’s development and changes in design aesthetics over the decades. Early tags often feature classic and simple designs, while more recent tags display modern elements and varied materials. Here, we detail how to identify vintage Jimmy Choo pieces from different eras based on their tags.

Struggling to identify vintage tags or labels? Upload a picture on our vintage tag identification page, and we’ll help you out!

1990s vintage Jimmy Choo tags

• Simple rectangular tags with “JIMMY CHOO” in bold serif lettering.
• Tags often include “LONDON” underneath the main logo.
• Materials used for tags are typically straightforward fabric or leather imprints.

1990s Jimmy Choo tags

2000s vintage Jimmy Choo tags

• Rectangular tags continue with “JIMMY CHOO” in bold serif lettering.
• Still includes “LONDON” beneath the main logo, maintaining consistency in branding.
• Introduction of variations in tag materials, including fabric and embossed leather.

2000s Jimmy Choo tags

2010s vintage Jimmy Choo tags

• Modernized tag designs while retaining the classic logo.
• Tags feature a more polished look, sometimes with metallic or high-quality leather materials.
• Continues to use “JIMMY CHOO” in bold serif lettering with “LONDON” below it.

2010s Jimmy Choo tags