Jones New York is a name synonymous with timeless elegance and sophisticated style. Founded in 1975 by Sidney Kimmel, the brand quickly became a beacon for the modern working woman, offering high-quality apparel that balanced professionalism and fashion. Emerging during a transformative era in which women were entering the workforce in unprecedented numbers, Jones New York provided wardrobe staples that combined practicality with classic styling. Its designs resonated with a generation seeking affordable yet polished clothing, helping it achieve rapid growth and establishing itself as one of America’s leading apparel companies.

By the 1980s, Jones New York solidified its status as a powerhouse in the fashion industry, diversifying its offerings and acquiring additional licenses to broaden its appeal. The launch of iconic lines like *Rena Rowan for Saville* and acquisitions of brands such as Evan-Picone and Nine West marked the company’s expansion into a multifaceted fashion empire. Even during periods of financial challenge, Jones New York reinvented itself, going public in 1990 and surpassing $1 billion in sales by the mid-1990s. With strategic moves like licensing the *Lauren by Ralph Lauren* and *Ralph by Ralph Lauren* lines, the brand stayed relevant, embodying a commitment to quality and modernity that resonated with consumers globally.

Today, Jones New York continues to celebrate its legacy of empowering women through fashion. With a presence in over 450 stores and an ever-expanding international footprint, the brand remains dedicated to creating timeless pieces that adapt to the evolving needs of its customers. From classic office attire to versatile separates, Jones New York’s designs embody sophistication, ensuring its enduring appeal for generations to come.

Jones New York TV Commercial

How to tell if Jones New York is vintage from the logo

Jones New York is a renowned brand that has consistently maintained its sophisticated and classic aesthetic over the decades. Its logos reflect the evolution of the brand, with subtle yet distinctive changes that can help identify the era of a particular piece. By examining the logo, collectors and fashion enthusiasts can determine whether a Jones New York item is vintage and which decade it hails from. Below is a breakdown of the logos used by Jones New York over the years based on the provided images.

1970s to 1990s Jones New York logo

• This logo features bold, uppercase lettering with a slightly blurred, serif-style design.
• The font is heavy and gives off a classic yet slightly dated feel, representing the elegance of the era.
• It is distinctively vintage in its appearance, making it a key indicator of pieces from this time period.

1990s to now Jones New York logo

• The logo transitioned to a cleaner, more modern sans-serif font.
• The uppercase letters remain, but the design is more refined, with sharper lines and a minimalistic style.
• This version reflects a shift towards contemporary branding, which remains consistent with the brand’s aesthetic to this day.

How to tell if Jones New York is vintage from the tags

Jones New York has a long history of classic and timeless clothing designs, with its branding evolving across the decades. The tags on Jones New York garments are a key indicator of the era in which they were produced. By examining the design, font, and materials used, you can determine if a piece is vintage and pinpoint its production decade. Below is a guide to identifying vintage Jones New York garments based on their tags.

Need help with vintage tags or labels? Submit a picture on our vintage tag identification page, and we’ll take care of it!

1970s vintage Jones New York tags

• Features a simple rectangular border around the “Jones New York” text.
• Text is bold and serif, with a minimalist aesthetic typical of the era.
• Occasionally includes additional size information below the tag in a separate block.

1980s vintage Jones New York tags

• Tags feature clean, bold “Jones New York” text with no border or framing.
• Introduction of different lines such as “Jones New York Separates” or “Jones New York Essentials.”
• Tag materials vary, often showing a slight sheen or satin finish.

1990s vintage Jones New York tags

• Minimalistic rectangular tags with a modern, sans-serif font style for “Jones New York.”
• Introduction of sub-lines like “Petite” or “Suit,” clearly indicated beneath the main logo.
• Tags are clean and simple, often on a darker fabric to contrast with the text.

2000s vintage Jones New York tags

• Transitioned to more contemporary designs with “JNY” as an abbreviation for Jones New York on some tags.
• “Signature” line introduced, with a focus on elegant and slightly larger font styles.
• Dark, durable tags with bold white text, reflecting modern production techniques.

2010s vintage Jones New York tags

• Incorporates a wider variety of styles, including cursive accents for sub-lines like “Dress” or “Collection.”
• Tags are sleeker and often use monochromatic themes with contrasting text colors.
• Focus on premium lines like “Collection Woman” is evident in the use of luxurious materials for tags.