La Redoute, a cornerstone in French fashion and home decor, boasts a rich history dating back to 1837. The journey began in Roubaix, the heart of France’s wool industry, where Joseph Pollet, a visionary from a rural background, established the first worsted spinning mill. This bold move set the foundation for La Redoute, originally known as Filatures de La Redoute. Joseph’s innovations in textile manufacturing not only earned him accolades but also laid the groundwork for a brand that would become synonymous with variety, quality, and affordability.

Under the stewardship of Joseph’s son, Charles Pollet, the brand’s operations expanded significantly. In 1873, Charles built a new factory on Rue de Blanchemaille and Rue de La Redoute, from which the company derived its name. This era marked the beginning of La Redoute’s journey into the world of catalog sales, a revolutionary concept at the time. The first catalog, launched in 1928, featured a modest collection of knitwear, catering to 600,000 clients—a testament to the brand’s growing popularity. This initial catalog was a precursor to what would become a staple in French households, offering a wide array of products beyond clothing, including home decor and linens.

The brand’s evolution over the decades reflects broader trends in fashion and consumer behavior. From the Yé-Yé years of the 1960s, where La Redoute embraced the vibrant, youthful spirit of French pop culture, to the haute couture collaborations of the 1980s and 1990s with designers like Karl Lagerfeld and Jean-Paul Gaultier, La Redoute has consistently been at the forefront of fashion innovation. Today, as a leading e-commerce site with millions of active customers worldwide, La Redoute continues to blend timeless style with modern sensibilities, making it a beloved brand in France and beyond.

Incredible Y2K La Redoute TV Commercial

How to tell if La Redoute is vintage from the logo

La Redoute, a renowned French fashion and home decor brand, has undergone several logo changes that reflect its evolving brand identity. Identifying vintage La Redoute items can be done by examining the logos used during different periods. Below, we outline the characteristics of the logos used by La Redoute in different eras.

2000s to 2013 La Redoute logo

• The logo features the text “LA REDOUTE” in a bold, uppercase sans-serif font.
• The font is evenly spaced, giving a balanced and modern appearance.
• This logo marks a period where the brand embraced a minimalist and contemporary design approach.

2000s to 2013 La Redoute logo

2013 to 2022 La Redoute logo

• The logo changes to a title case format, reading “La Redoute.
• It uses a more refined and softer sans-serif font, which conveys a sense of elegance and modernity.
• This period saw La Redoute refining its brand image, focusing on a sleek and sophisticated aesthetic.

2013 to 2022 La Redoute logo

2022 to now La Redoute logo

• The most recent logo retains the “La Redoute” text but adopts a more contemporary and streamlined design.
• The font is slightly modified, appearing more fluid and less rigid than the previous versions.
• This logo reflects La Redoute’s ongoing evolution towards a more modern and accessible brand image.

2022 to now La Redoute logo

How to tell if La Redoute is vintage from the tags

La Redoute, a renowned French clothing brand, has undergone various branding and design changes over the decades. By examining the tags, one can identify the era a particular garment is from, helping to determine its vintage status. Below are descriptions of La Redoute tags from different decades.

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1990s vintage La Redoute tags

• Tags often featured simple, bold lettering with the brand name “La Redoute” prominently displayed.
• The use of the term “Création” was common, indicating a focus on design and innovation.
• Tags were typically rectangular and used a variety of background colors, with text in white or contrasting colors.

1990s La Redoute tags

2000s vintage La Redoute tags

• The tags started to feature more modern and streamlined designs, often with the brand name “La Redoute” in a more stylized font.
• Some tags included additional branding elements such as logos or symbols alongside the brand name.
• Tags were often made with softer, more flexible materials, reflecting advancements in tag manufacturing.

2000s La Redoute tags

2010s vintage La Redoute tags

• The branding on the tags became more varied, including both traditional and more contemporary styles.
• There was a noticeable inclusion of sub-brand names or product lines, such as “unité” or “Collections,” indicating a diversification of offerings.
• Tags used a range of colors and materials, often reflecting the specific style or line of the garment.

2010s La Redoute tags