Le Tigre, an iconic American apparel brand, was first introduced in 1977 to rival the likes of Lacoste and Retro Fox in the realm of preppy fashion. With its distinctive leaping tiger logo, Le Tigre quickly became a symbol of style and elegance, attracting the attention of celebrities such as Wilt Chamberlain, LL Cool J, and even President Ronald Reagan. Despite its popularity in the 1980s, the brand saw a decline in the 1990s. However, Le Tigre made a notable comeback in 2003, rekindling the interest of vintage fashion enthusiasts and fans of retro style. The brand, based in New York City, has undergone various ownership changes, most recently being acquired by Infinity Lifestyle Brands and Hilco Brands in 2015.

Le Tigre’s journey in the fashion world reflects the dynamic nature of the industry. Originally designed to offer an alternative to traditional preppy styles, Le Tigre incorporated bold colors and graphics into its designs, setting itself apart from competitors. Kenneth Cole, a renowned American fashion designer, played a pivotal role in the brand’s evolution, particularly in the 1990s when he aimed to blend elements of sportswear and streetwear. This innovative approach appealed to a younger, more diverse audience, making Le Tigre a staple in urban fashion circles. The brand’s ability to balance style and affordability helped it carve out a niche in the competitive fashion market.

Despite facing challenges over the years, Le Tigre’s legacy in streetwear and urban fashion remains influential. The brand’s resurgence in the early 2000s demonstrated its enduring appeal and adaptability. Today, vintage Le Tigre items are highly sought after, celebrated for their unique designs and nostalgic value. By examining the evolution of Le Tigre’s logos and tags, enthusiasts can trace the brand’s rich history and appreciate the craftsmanship that has made it a beloved name in fashion.

Incredible 80s Le Tigre Commercial

How to tell if Le Tigre is vintage from the logo

Le Tigre, known for its iconic tiger emblem, has maintained a distinctive brand image over the years. The logo has evolved subtly, reflecting changes in design trends and brand identity. Here, we will explore how to identify vintage Le Tigre items by examining the logos from different eras.

1977 to now Le Tigre logo

• The original and current Le Tigre logo features a dynamic, leaping tiger emblem.
• The tiger is depicted in an orange and black striped pattern, capturing the essence of the animal’s natural appearance.
• Beneath the tiger, the brand name “Le Tigre” is displayed in a serif font, emphasizing the brand’s elegance and distinctiveness.
• This logo has remained consistent since its introduction in 1977, making it a recognizable symbol of the brand’s identity.
• Any variations in the tiger’s design, such as changes in the stripe pattern or color intensity, can help determine the specific period a product was manufactured.

1977 to now Le Tiger logo

How to tell if Le Tigre is vintage from the tags

Le Tigre, known for its distinctive tiger logo, has seen various tag designs over the decades, reflecting changes in branding and production locations. Identifying vintage Le Tigre clothing involves examining these tags closely, with notable differences in style, material, and labeling practices across different eras.

Having trouble identifying vintage tags or labels? Submit a picture on our vintage tag identification page, and we’ll help you out!

1980s vintage Le Tigre tags

• Tags often feature a prominent tiger graphic.
• Square or rectangular tags with bold lettering.
• Include size indicators and “Made in U.S.A.” labeling.
• Some tags may include additional branding like “Campus” alongside Le Tigre.

1980s Le Tigre tags

1990s vintage Le Tigre tags

• Continued use of the tiger graphic, often in a leaping pose.
• Tags with bold serif lettering and size indicators.
• Variety in tag shapes, including square and rectangular formats.
• Production still primarily in the U.S.A., indicated on the tags.

1990s Le Tigre tags

2000s vintage Le Tigre tags

• Introduction of darker colors and more modern tag designs.
• Loop tags become more common.
• Bold serif lettering remains, often paired with size information on a separate tag.
• Transition to production in China and Vietnam, as indicated on the tags.

2000s Le Tigre tags

2010s vintage Le Tigre tags

• Modern layouts while retaining the classic tiger logo.
• Use of various colors and materials for tags.
• Increased variety in tag styles and designs.
• Production locations include China and Vietnam, noted on the tags.

2010s Le Tigre tags