Oleg Cassini was not just a fashion designer; he was a visionary who left an indelible mark on both Hollywood and American style. Born into an aristocratic Russian family with Italian roots, Cassini’s journey from Rome to the United States in the 1930s laid the foundation for a remarkable career that would see him become a household name in fashion. His early work with Paramount Pictures allowed him to craft iconic looks for some of the biggest stars of the silver screen, from Veronica Lake to Rita Hayworth. Cassini’s flair for glamorous and innovative designs soon made him one of Hollywood’s most sought-after costume designers, setting the stage for a legacy that would extend far beyond the film industry.

Cassini’s most famous contribution to fashion, however, came not from Hollywood but from the halls of the White House. As the personal couturier to First Lady Jacqueline Kennedy, Cassini was responsible for creating the “Jackie Look”—a style that would come to define an era. His designs for Mrs. Kennedy were elegant, understated, and meticulously crafted, combining the sophistication of French couture with a distinctly American sensibility. The influence of this collaboration was profound, with women across the globe emulating the First Lady’s chic and timeless style. Through this partnership, Cassini solidified his place in fashion history as the designer who brought American elegance to the world stage.

Beyond his work with Jacqueline Kennedy, Cassini was also a pioneer in the business of fashion, particularly in the realm of designer licensing. His name became synonymous with a wide range of products, from luxury cars to cosmetics, making Oleg Cassini not just a brand, but a lifestyle. His ability to blend high fashion with mass appeal helped democratize style, allowing everyday consumers to access the elegance that once was reserved for Hollywood stars and political icons. Cassini’s legacy is one of innovation, both in design and in the business of fashion, ensuring his place as a true legend in the industry.

Iconic 80s Oleg Cassini Fragrance TV Commercial

How to tell if Oleg Cassini is vintage from the logo

Oleg Cassini has been a renowned name in fashion for decades, with a logo that has evolved subtly over time. The brand’s identity has been marked by the use of distinct and elegant typography that reflects the sophistication of its designs. By examining the logos used across different eras, one can identify the period from which a particular Oleg Cassini item originates. Below is a guide to understanding the evolution of the Oleg Cassini logo based on the images provided.

1960s to now Oleg Cassini logo

• This logo features a stylized cursive signature of “Oleg Cassini” enclosed within a rectangular border.
• The cursive script gives the logo a personal and elegant touch, emphasizing the brand’s focus on bespoke and high-fashion designs.
• This version of the logo has remained consistent and is still in use today, making it iconic and easily recognizable.

1970s to now Oleg Cassini logo

• The logo from this era continues with the cursive “Oleg Cassini” signature, but without the rectangular border.
• The absence of the border gives the logo a more open and fluid appearance, reflecting the brand’s adaptability and timeless appeal.
• This version also remains in use today, demonstrating its lasting impact and relevance in the fashion industry.

2000s to now Oleg Cassini logo

• The logo from the 2000s introduces a minimalist approach with the initials “OC” in a modern, bold serif font.
• This logo represents a shift towards a more contemporary and versatile brand identity, suitable for various product lines beyond just fashion.
• The use of initials also allows for easier recognition in a global market, where brand logos are often simplified for broader appeal.

How to tell if Oleg Cassini is vintage from the tags

Oleg Cassini, a brand synonymous with classic American elegance, has seen various evolutions in its branding over the decades. The tags on Oleg Cassini garments provide valuable clues for dating the pieces and understanding their vintage status. The following guide breaks down the characteristics of Oleg Cassini tags by era, helping you determine the approximate time period of a garment.

Need help with vintage tags or labels? Submit a picture on our vintage tag identification page, and we’ll assist you!

1960s vintage Oleg Cassini tags

• Features a cursive “Oleg Cassini” signature, often accompanied by decorative elements like crowns or crests.
• Tags are typically rectangular and may use a combination of bold and cursive lettering.
• High-quality woven materials are common, reflecting the era’s emphasis on craftsmanship.

1970s vintage Oleg Cassini tags

• Bold “Oleg Cassini” lettering is prominent, with some tags featuring a more modern sans-serif font.
• Tags may include additional branding, such as “By Burma” or other licensing agreements.
• Some tags feature a crown or crest, often placed above or alongside the brand name.
• Colors used are generally muted, with a focus on beige, white, and light blue backgrounds.

1980s vintage Oleg Cassini tags

• The “Oleg Cassini” logo often appears with a detailed crest or coat of arms, indicating a focus on regal aesthetics.
• Tags are usually rectangular with crisp, serif fonts, reflecting the more formal styles of the era.
• Materials include satin or silk-like finishes, adding a touch of luxury to the branding.
• Some tags may also include product lines such as “Black Tie” or “Blouse Collection,” emphasizing specialization within the brand.

1990s vintage Oleg Cassini tags

• Tags feature a simplified “Oleg Cassini” signature, often in bold or stylized fonts.
• There is a noticeable shift towards more minimalist designs, with less emphasis on decorative elements.
• Some tags highlight specific collections, like “Cassini Jeans,” signaling the brand’s diversification into casual wear.
• Colors remain relatively muted, with a focus on white, black, and occasionally pastel backgrounds.

2000s vintage Oleg Cassini tags

• More modernized branding, with some tags featuring sleek, sans-serif fonts for a contemporary look.
• Introduction of different product lines such as “OC by Oleg Cassini” and sport lines, reflecting the brand’s expansion.
• Tags often include modern materials and may feature more vibrant colors compared to earlier decades.
• The Oleg Cassini logo remains a key element, but is often simplified and more integrated into the overall design of the tag.