Tom Tailor, a renowned German fashion brand, has carved a significant niche in the lifestyle fashion industry since its inception. Founded in 1962 in Hamburg by Uwe Schröder and Hans-Heinrich Pünjer as Henke & Co., the company initially focused on textile trading, with an early venture into menswear marked by the introduction of corduroy pants under the name “Tom.” By 1989, the brand evolved into Tom Tailor, signifying a commitment to quality and style. Over the decades, Tom Tailor has become synonymous with classic and contemporary casual wear, offering a range of clothing and accessories for men, women, and children in the mid to upper price segments.

The brand’s journey is marked by a spirit of adventure and resilience. In the late 1960s, Uwe Schröder’s exploratory trip to Hong Kong to establish an independent production site underscored this ethos. Despite early setbacks, such as the destruction of their first factory in Vietnam during the Vietnam War, the founders’ vision for the brand only grew stronger. The introduction of the first Tom Tailor shirts in 1972, paired with the slogan “WE DRESS PEOPLE,” captured the brand’s essence of freedom and adventure, setting the stage for its global expansion.

Today, Tom Tailor stands as a testament to its founders’ pioneering spirit and business acumen. With a presence in numerous countries, hundreds of retail stores, and an extensive online shop, the brand has successfully navigated the competitive fashion landscape. Their collections, which include twelve releases per year for each of their four brands, continue to reflect the brand’s dedication to stylish, quality apparel. Tom Tailor’s enduring legacy is a blend of classic design and innovative spirit, appealing to fashion enthusiasts worldwide.

SS11 Tom Tailor Collection

How to tell if Tom Tailor is vintage from the logo

Tom Tailor has undergone several logo changes over the years, reflecting its evolving brand identity. By examining these logos, you can determine the era from which a Tom Tailor item originates. Here are the key details for identifying the logos from different periods.

1990s to 2010s Tom Tailor logo

• This logo features a bold, stylized “T” emblem positioned above the brand name “Tom Tailor”.
• The font used for “Tom Tailor” is distinctive, with the letters being blocky and capitalized, yet slightly rounded.
• The overall design has a strong and modern look, characteristic of late 20th century branding.

1990s to 2010s Tom Tailor logo

2010s to now Tom Tailor logo

• The logo maintains the “T” emblem above the brand name “Tom Tailor”, but the design has been updated for a more contemporary appearance.
• The font for “Tom Tailor” is now sleeker and more refined, with a slight serif touch, conveying a sense of sophistication.
• Below the brand name, the establishment year “EST. 1962” is included, adding a heritage feel to the logo.

2010s to now Tom Tailor logo

How to tell if Tom Tailor is vintage from the tags

Tom Tailor has seen various changes in its branding and tag designs over the decades. These changes reflect the brand’s evolution and the trends of their respective times. Here’s how to identify vintage Tom Tailor pieces by examining their tags.

Need assistance with vintage tags or labels? Upload a picture on our vintage tag identification page, and we’ll help you out!

1980s vintage Tom Tailor tags

• Colorful and intricate designs, often featuring imagery like ships.
• Bold serif lettering with “SPORTSWEAR” prominently displayed.
• Tags may include specific details about the material and manufacturing information.

1980s Tom Tailor tags

1990s vintage Tom Tailor tags

• Simpler, cleaner designs compared to the 1980s, with a focus on functionality.
• Often features a single color background with clear, bold lettering.
• Size and material information prominently displayed, often in a separate section of the tag.

1990s Tom Tailor tags

2000s vintage Tom Tailor tags

• Introduction of more modern materials and sleeker designs.
• Tags often have a professional and premium appearance.
• Consistent use of the Tom Tailor logo and brand colors.
• Size information usually included, sometimes on a separate smaller tag.

2000s Tom Tailor tags