Originally established by Dante Trussardi as a leather glove manufacturer, the brand gained recognition for its high-quality products. During World War II, Trussardi supplied gloves to the Italian army, cementing its reputation for durability and excellence. After the war, the company continued to thrive under the leadership of Dante’s son, Giordano, and later his grandson, Nicola, who transformed the brand into a global fashion powerhouse.

The 1970s marked a pivotal era for Trussardi, as Nicola Trussardi took over the family business and began expanding its product line beyond gloves. Under his visionary leadership, Trussardi diversified into other leather goods and accessories, including wallets, suitcases, belts, and shoes. This period also saw the introduction of the iconic greyhound logo, symbolizing the brand’s commitment to style and sophistication. By the late 1970s, Trussardi had successfully launched its first ready-to-wear clothing lines, positioning itself as a prominent player in the fashion industry.

Throughout the 1980s and 1990s, Trussardi continued its upward trajectory by introducing various product lines such as perfumes, jeans, and eyewear, while expanding its retail presence worldwide. The brand’s innovative approach included developing interior designs for private aircraft and helicopters, further solidifying its status as a luxury lifestyle brand. By the mid-1990s, Trussardi boasted a significant international presence, with flagship stores in major cities such as Milan, New York, and Hong Kong, and a strong market in Japan.

In recent years, Trussardi has embraced modernity while staying true to its heritage. The acquisition by Miroglio Group in 2024 signifies a new chapter for the brand, aimed at blending Trussardi’s timeless elegance with contemporary fashion sensibilities. This evolution is mirrored in the brand’s logo changes over the decades, each iteration reflecting a step in Trussardi’s journey. From the intricate designs of the early years to the sleek and minimalist logos of today, these symbols offer valuable insights into the vintage appeal of Trussardi pieces. By understanding these logos and the historical context behind them, vintage fashion enthusiasts can better appreciate and identify authentic Trussardi items from different eras.

Trussardi Riflesso Fragrance Short Film

How to tell if Trussardi is vintage from the logo

Trussardi, an iconic Italian fashion brand, has undergone several logo changes throughout its history. These changes reflect the brand’s evolution and can help in identifying vintage pieces. The following guide outlines the key characteristics of Trussardi logos from different eras, making it easier to date your items.

1970s to 2010 Trussardi logo

• The logo features a detailed emblem with two horses standing on their hind legs, flanking a shield with a crown on top.
• Below the emblem, there is a ribbon with the word “TRUSSARDI” and the date “DAL 1911”.
• The design is intricate, reflecting the traditional and classic aesthetic of the brand during this period.

2010 to 2012 Trussardi logo

• The emblem remains the same, featuring the two horses and the shield.
• The “TRUSSARDI” text is now larger and placed beneath the emblem, emphasizing the brand name.
• This version maintains the classic elements but presents them in a slightly more modern format.

2012 Trussardi logo

• The emblem is reduced in size and placed above the “TRUSSARDI” text.
• The font of the text is updated to a more contemporary style, making it sleeker and more modern.
• This period marks a shift towards a more minimalistic and refined brand image.

2013 to 2021 Trussardi logo

• The logo features only the “TRUSSARDI” text, removing the emblem entirely.
• The font is elegant and bold, reflecting a modern and streamlined aesthetic.
• This logo represents a significant departure from the previous traditional emblems.

2022 to now Trussardi logo

• The current logo reintroduces the emblem with the two horses and shield, but in a more simplified and modern design.
• The “TRUSSARDI” text is placed prominently below the emblem in a clean, contemporary font.
• This version combines elements of tradition with modern simplicity, aligning with the brand’s current identity.

How to tell if Trussardi is vintage from the tags

The evolution of Trussardi tags reflects the brand’s history and design changes over the decades. From the classic serif fonts and bold colors of the early years to the more refined and modern aesthetics of recent times, each era’s tags provide clues to the garment’s age and authenticity. Understanding these tag variations can help identify genuine vintage Trussardi pieces.

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1980s vintage Trussardi tags

• Colorful and varied designs, including sport-specific tags.
• Combination of serif and sans-serif fonts, with bold letters.
• Tags often included the Trussardi logo prominently, with a mix of color highlights.

1990s vintage Trussardi tags

• Continued use of bold serif fonts, with some experimentation in tag shapes and sizes.
• Introduction of more detailed brand-specific tags like “Trussardi Jeans” and “Trussardi Sport.”
• Tags frequently included additional information such as size or material content.

2000s vintage Trussardi tags

• Modern look with a shift to darker, more subdued colors.
• Loop tags became more common, adding a contemporary touch.
• Bold serif lettering remained prevalent, often accompanied by size and care information on separate tags.

2010s vintage Trussardi tags

• Modern layouts while retaining the classic logo.
• Additional styles and layouts introduced, reflecting current fashion trends.
• Use of a variety of colors and materials for tags, often with more elaborate designs.