Weird Fish, a beloved lifestyle clothing and accessories retailer, has been a quirky upstart in the UK since its founding in 1993. The brand was born from a simple, yet ambitious mission to create well-priced, well-made, and distinctive clothes that instantly become feel-good favorites. This vision was inspired by a walk along the scenic coast paths of Cornwall, which encapsulates the brand’s deep connection to nature and a relaxed, casual lifestyle. Over three decades later, Weird Fish continues to uphold these core values, resonating with a loyal customer base that appreciates the unique blend of fun, practicality, and quality.

Weird Fish’s journey is marked by significant milestones that reflect its growth and evolving identity. In 2010, a management buy-out backed by Piper Private Equity helped to propel the company forward, increasing its annual sales to £10 million. Since then, the brand has expanded its presence significantly, now operating fifteen stores across the UK and partnering with over 450 wholesale stockists. The company relocated its offices from Cheltenham to Tewkesbury in 2018 and moved its warehouse operations to Bradford in 2022, signaling its commitment to growth and operational efficiency. The brand’s partnerships with major platforms like Next Plc and Zalando, along with impressive online sales of £21 million in 2022, underscore its robust eCommerce strategy and widespread appeal.

In addition to commercial success, Weird Fish is committed to social responsibility and sustainability. Since 2019, the retailer has been actively supporting Newlife The Charity for Disabled Children, demonstrating a strong commitment to giving back to the community. In January 2022, Weird Fish partnered with the sustainability platform Green Story to enhance its environmental practices, reflecting a dedication to reducing its ecological footprint and promoting greener processes. This commitment to ethical standards is further highlighted by the brand’s stringent supplier policies, ensuring no child labor and excellent working conditions.

At its heart, Weird Fish remains devoted to creating garments that embody the carefree, joyful spirit of the weekend. The brand’s slogan, “Wear the Weekend,” encapsulates this ethos, emphasizing clothing that offers comfort, style, and a sense of freedom. Whether it’s a trusty pair of jeans or a favorite t-shirt, each piece is designed to evoke that “Saturday morning” feeling, making everyday life a bit more enjoyable. This philosophy is lovingly stitched into every product, ensuring that Weird Fish remains a beloved choice for those seeking a unique and feel-good addition to their wardrobe.

How to tell if Weird Fish is vintage from the logo

Weird Fish has a distinctive brand image that has evolved over the years, reflecting changes in design trends and brand positioning. Recognizing these changes can help identify whether a Weird Fish item is vintage. Below, we outline the characteristics of Weird Fish logos from different eras to assist in determining the vintage status of an item.

1993 to 2010s Weird Fish logo

• The logo features a stylized fish skeleton graphic, which is quite detailed.
• The text “Weird Fish” is in a hand-drawn, casual font, emphasizing a relaxed and quirky brand image.
• Below the main logo, the slogan “Escape the ordinary” is written in a smaller, rounded font, reinforcing the brand’s unique appeal.

1993 to 2010s Weird Fish logo

2010s to now Weird Fish logo

• The logo retains the fish skeleton graphic, but it is simplified and more streamlined compared to the previous version.
• The text “Weird Fish” is updated to a cleaner, slightly more structured font, though it maintains a casual feel.
• The slogan has been changed to “Wear the weekend,” indicating a shift towards promoting leisure and lifestyle aspects of the brand.
• The overall design is more polished and modern, reflecting contemporary design trends.

2010s to now Weird Fish logo

How to tell if Weird Fish is vintage from the tags

The evolution of Weird Fish tags reflects the brand’s journey and changes in fashion over the decades. Each era’s tags have distinct characteristics that can help identify vintage Weird Fish clothing. Below are the identifying features of Weird Fish tags from different eras.

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1990s vintage Weird Fish tags

• Features the original Weird Fish logo with a fish skeleton.
• Simple, embroidered tags with a rough texture.
• Tags often have a single color scheme, primarily black and white.
• Minimalistic design with “Weird Fish” text prominently displayed.

1990s Weird Fish tags

2000s vintage Weird Fish tags

• Introduction of more vibrant colors and designs.
• Tags often include the phrase “Escape the ordinary.”
• Maintains the fish skeleton logo with added details.
• Variety in tag materials, including more durable fabric tags.

2000s Weird Fish tags

2010s vintage Weird Fish tags

• Modernized logo with a refined fish skeleton design.
• Tags often have a cleaner and more polished look.
• Inclusion of additional text like “Established 1993” and “Wear the Weekend.”
• Use of multiple tag styles, including printed and embroidered versions.

2010s Weird Fish tags