berghaus brand historical overview

The History of Berghaus


Berghaus, established in 1966 by climbers Peter Lockey and Gordon Davison in Newcastle upon Tyne, has significantly influenced the outdoor fashion landscape. Initially starting as an importer, the brand transitioned to designing its own apparel in the 1970s, debuting groundbreaking pieces like the Cyclops rucksack and integrating Gore-Tex for superior waterproofing. Over the years, Berghaus broadened its collection, launching the Extrem range and embracing sustainable practices through initiatives such as MADEKIND. Today, it stands as a prominent name in outdoor fashion, advocating for adventure and social responsibility in its ethos. If you're interested in the key milestones that contributed to its rise, there's plenty more to discover.

Brand Overview

company identity summary

Founded in 1966 by climbers Peter Lockey and Gordon Davison in Newcastle upon Tyne, Berghaus quickly established itself as a key player in the outdoor gear market. The company's name, translating to "mountain house" in German, reflects its core mission to provide high-quality outdoor products. Initially, Berghaus focused on importing and distributing gear, but by 1972, it began designing and manufacturing its own products, marking a significant pivot towards innovation and self-reliance. The brand's commitment to quality is further exemplified by its incorporation of Gore-Tex® fabric in 1977, enhancing the waterproof capabilities of its apparel. You'll find that Berghaus offers a diverse range of outdoor clothing and equipment tailored for men, women, and children, emphasizing performance and durability. This commitment to excellence has cemented its reputation in the outdoor industry. The brand's focus on innovation is evident in its continuous development of advanced materials and sustainable practices, ensuring that you can rely on their products for your adventures.

Founding and Early Development

In 1966, two climbers, Peter Lockey and Gordon Davison, launched Berghaus in Sunderland, England, transforming the landscape of outdoor gear. Initially, Berghaus operated as an importer and distributor, focusing on quality products for outdoor enthusiasts. The brand's name, which means "mountain house" in German, aptly reflects its commitment to supporting outdoor activities.

By 1970, Berghaus shifted to designing and manufacturing its own products. This evolution began with the introduction of its first backpack range, which included the Berg 172 and Berg 272 models. These products set the stage for its innovative approach to outdoor gear. The Cyclops rucksack, launched in 1972, was revolutionary, being one of the first to feature an internal frame.

Berghaus continued to push boundaries, becoming a pioneer in using Gore-Tex fabric for waterproof apparel in 1977. This landmark decision enhanced performance and reliability, further establishing Berghaus as a leader in the outdoor gear market.

Year Product Significance
1966 Founding of Berghaus Launch of outdoor gear brand
1970 Berg 172/272 backpacks First designed products
1972 Cyclops rucksack First with internal frame
1977 Gore-Tex apparel Enhanced waterproofing

Innovations in Product Design

advancements in design techniques

Berghaus's commitment to innovation has consistently shaped the outdoor gear landscape, setting new standards in product design. You see this evolution beginning in 1972 with the introduction of the Cyclops rucksack, featuring one of the first internal frames. This design greatly enhanced comfort and load distribution, catering to the needs of outdoor enthusiasts seeking longer journeys.

By 1977, Berghaus took a groundbreaking step in breathable waterproof technology by adopting Gore-Tex® fabric. This revolutionized outdoor apparel, providing unmatched weather protection while maintaining breathability. The 1980s brought further advancements, with the Gemini jacket allowing for zip-in fleece integration. This innovation introduced versatile layering options, adapting to various weather conditions seamlessly.

The development of Hydrodown, a synthetic down resistant to water, further exemplified Berghaus's dedication to using innovative materials that enhance performance. Remarkably, the Extrem range, launched in 1986, showcased the Trango jacket, designed for extreme conditions and representing a major leap in high-performance outdoor gear. This focus on packable outerwear and cutting-edge materials underscores Berghaus's enduring influence and commitment to meeting the evolving demands of outdoor adventurers.

Expansion and Acquisitions

Throughout the 1990s and early 2000s, Berghaus experienced significant growth and diversification, transforming into a well-rounded outdoor brand. Acquired by Pentland Group PLC in 1993, Berghaus gained the corporate backing necessary for ambitious expansion and strategic acquisitions. This partnership allowed the brand to innovate and diversify its product range, essential for staying competitive.

Key milestones during this period included:

  1. Entering the footwear market: In the early 1990s, Berghaus launched its first collection of walking shoes and boots, appealing to a broader audience.
  2. Introducing lightweight outerwear: In 1999, the brand's lightweight, packable outerwear collection showcased its commitment to product innovation and adaptability.
  3. Acquiring the Brasher boot range: In 2015, Berghaus modernized classic designs with features like Vibram soles, ensuring relevance among contemporary consumers.

The establishment of the MtnHaus design team in the 2000s further emphasized Berghaus's focus on product innovation, enabling them to develop cutting-edge outdoor gear. These expansions and acquisitions not only solidified Berghaus's market position but also enhanced its reputation as a leader in outdoor apparel and equipment.

Commitment to Sustainability

dedication to environmental responsibility

Sustainability has become a cornerstone of Berghaus's mission, reflecting its commitment to minimizing environmental impact across all operational facets. Through the MADEKIND™ initiative, the brand emphasizes sustainable practices in product development and manufacturing, ensuring that every item is crafted with the planet in mind. You'll notice this commitment in their eco-friendly products, which are marked with a green MADEKIND™ leaf, signaling their dedication to environmentally conscious manufacturing processes.

One standout example is the Yeti Gaiter, made from recycled tractor inner tubes, showcasing Berghaus's innovative approach to reusing materials. The brand also recognizes the importance of durability in outdoor gear, offering repair services through Repairhaus. This initiative allows you to extend the lifespan of your gear, fostering a culture that prioritizes longevity over the fast fashion mentality prevalent today.

Moreover, Berghaus actively supports various charities focused on environmental conservation, reinforcing its role as a responsible player in the outdoor industry. By integrating sustainable practices into its core operations, Berghaus not only meets the needs of outdoor enthusiasts but also champions a healthier planet for future generations.

Community Engagement and Impact

At the heart of Berghaus's ethos lies a deep commitment to community engagement and impact, recognizing the essential role outdoor experiences play in fostering connections among individuals. By actively sponsoring renowned athletes like Leo Houlding and Mick Fowler, Berghaus enhances its credibility while inspiring outdoor enthusiasts to pursue their passions.

The brand's initiatives can be framed around three core areas:

  1. Removing Barriers to Outdoor Access: Berghaus partners with organizations to promote inclusivity, ensuring diverse populations can enjoy nature's benefits.
  2. Supporting Mental Health Initiatives: Through programs like Millimetres 2 Mountains, Berghaus highlights how outdoor activities contribute to mental well-being and community cohesion.
  3. Promoting Sustainability: With initiatives like Repairhaus, the brand encourages responsible consumerism, teaching the importance of product longevity and environmental consciousness.

1980s Innovations and Growth

1980s technological advancements surge

Innovation has been a driving force behind Berghaus's growth and success in the outdoor apparel industry. In the 1980s, you witnessed the introduction of the Gemini jacket, which revolutionized warmth and versatility with its pioneering zip-in fleece technology. This innovation set the stage for Berghaus to establish itself as an industry innovator. When the Extrem range launched in 1986, it showcased high-performance products like the Trango jacket, designed specifically for challenging outdoor conditions, reinforcing the brand's commitment to durable and effective gear.

Berghaus's early adoption of Gore-Tex fabric in 1977 positioned it as one of the first brands to offer breathable waterproof apparel, ensuring outdoor enthusiasts could trust their gear in various weather conditions. By 1999, the brand expanded its offerings with the Gore-Tex PacLite collection, emphasizing lightweight and packable outerwear that catered directly to the needs of adventurers seeking convenience without compromising on performance. These strategic innovations not only solidified Berghaus's reputation but also laid a solid foundation for its future growth, setting the stage for increased market presence in the years to come.

1990s Market Expansion

Throughout the 2000s, Berghaus ramped up its market expansion, capitalizing on the backing of Pentland Group PLC and responding to evolving consumer needs. This era marked a strategic shift for the brand, focusing on innovation and a commitment to quality. As an importer and distributor, Berghaus started manufacturing their own products, ensuring greater control over design and production.

Key actions during this period included:

  1. Establishing the MtnHaus design team, dedicated to high-performance outdoor gear that met adventurous demands.
  2. Expanding the footwear line by acquiring the Brasher boot range, modernizing classic designs with cutting-edge materials.
  3. Introducing lightweight, packable outerwear utilizing Gore-Tex PacLite technology, aligning perfectly with consumer desires for convenience.

These initiatives not only diversified the product offerings but also strengthened Berghaus's position in the competitive outdoor market. By understanding and adapting to consumer preferences, they solidified their reputation as a leading brand in outdoor apparel. This proactive approach was vital for sustaining growth and capturing new market segments, further establishing Berghaus as a significant player in the global outdoor industry.

Current Status and Recognition

current standing and acknowledgment

Berghaus stands as a prominent figure in the outdoor apparel industry, reflecting a robust market presence and an unwavering commitment to quality and sustainability. The brand's current status showcases its significant global appeal, driven by increased demand for outdoor products. Its dedication to innovation and responsible practices in product development enhances its reputation, making Berghaus a leader in the sector.

Engaging with athletes and outdoor enthusiasts allows Berghaus to refine its products through real-world testing, bolstering brand credibility. With multiple retail locations across the UK, the company solidifies its market presence while expanding its reach.

In recognition of its contributions, Berghaus has received various awards, including a prestigious business award for exporter, which highlights its excellence in the industry. The following table summarizes some of the brand's recent accolades:

Award Category Award Name Year
Innovation Best Outdoor Gear 2022
Quality Gold Award for Apparel 2023
Export Recognition Business Award for Exporter 2023
Sustainability Eco-Friendly Brand Award 2023

This recognition underscores Berghaus's ongoing commitment to excellence and innovation in outdoor apparel.

Legacy and Brand Philosophy

What drives a brand to create a lasting legacy in the outdoor apparel industry? For the Berghaus brand, it's about more than just selling gear; it's about fostering a lifestyle where "life is lived outdoors." Founded by climbers Peter Lockey and Gordon Davison in 1966, Berghaus, which means "mountain house" in German, symbolizes adventure and accessibility in the great outdoors. Their philosophy is anchored in three core elements:

  1. Inclusivity: Berghaus actively works to remove barriers, ensuring everyone can enjoy outdoor experiences.
  2. Well-being: The brand emphasizes nature's transformative power, encouraging you to embrace outdoor living for a healthier life.
  3. Social Responsibility: Through collaborations promoting responsible outdoor practices, Berghaus reflects a commitment to community and mental health initiatives.

This legacy is built upon the belief that adventure should be open to all, and that the right gear can empower you to explore. Berghaus isn't just about equipment; it's about creating a movement where every individual can celebrate their connection to nature responsibly and joyfully.

Frequently Asked Questions

Who Owns Berghaus Brand?

You'll find that Berghaus is owned by Pentland Group PLC. This ownership enriches the brand with robust resources, allowing it to innovate and expand, while maintaining a strong focus on quality outdoor apparel and performance.

Why Is Berghaus so Expensive?

Berghaus is expensive due to its high-quality materials, innovative technologies, and commitment to sustainability. Their focus on durability and performance, along with collaborations with elite athletes, justifies the premium pricing of their products.

What Does Berghaus Mean in English?

Berghaus translates to "mountain house" in English, indicating its focus on outdoor activities. This name reflects a commitment to providing quality gear for explorers like you, ensuring durability and performance in challenging environments.

What Is the Berghaus Controversy?

The Berghaus controversy revolves around its environmental practices, particularly the use of synthetic materials. You might notice increased scrutiny over sustainability claims, leading consumers to question transparency and the effectiveness of the MADEKIND label.


Comments

Leave a Reply



Newsletter Signup

Get access to exclusive offers and guide access today by signing up to our newsletter