Co-founder Angelika O’Reilly aims to redefine the shopping experience by emphasizing style, sustainability, and personal connection through her boutique’s unique offerings.

Angelika O’Reilly, co-founder of Eliana Curated, aims to transform the concept of small shopping through her boutique, which emphasizes style, sustainability, and personal expression. O’Reilly described the store’s mission, saying, “Every piece—from our upcycled designer-button earrings to limited-run prints—is chosen to help women feel effortlessly stylish, confident, and connected to what they wear.”

Eliana Curated is named in honor of O’Reilly’s daughters and the women she has encountered throughout her journey, showcasing a blend of family legacy and modern design principles. The boutique’s tagline, “Everyday, Elevated Jewelry,” signifies its focus on creating accessible yet meaningful pieces.

The flagship store is located at 3110 10th Street N, Suite 112, in Arlington, Virginia, with plans to open a new location in Old Town Alexandria by May 2025. The offerings include handcrafted statement earrings made from vintage designer buttons and tarnish-free jewelry designed for daily wear. O’Reilly noted, “We’re building more than a retail space—we’re creating a destination that celebrates personal style and meaningful design.”

Additionally, the shop features an in-store charm bar, allowing customers to personalize their jewelry on-site, a curated fashion art wall showcasing bold prints, and private shopping events for various occasions. Eliana Curated’s rotating collection also includes goods from independent designers and artists, reflecting a commitment to sustainability and longevity.

O’Reilly credits her parents, Alla and Jefry Weinberg, for influencing her passion for craftsmanship and intentional living, which informs the store’s vision and offerings. Since its inception in 2021, Eliana Curated has expanded from its original Icon Line Design, reinforcing its goal to redefine the connection women have with their jewelry and style.

Source: Noah Wire Services