On Moloka‘i, Kealopiko combines local traditions with sustainable practices to create a unique fashion label that honors community values.
On the Hawaiian island of Moloka‘i, the clothing label Kealopiko is setting a unique standard in the fashion industry by weaving together cultural heritage, community values, and sustainable practices. Based in the small town of Kaunakakai, Kealopiko operates with a deep sense of ??ina—meaning land or earth—and emphasizes intention and care in its designs. The brand aims to reflect the stories of the local community and the teachings of Hawaiian k?puna, which are deeply rooted traditions passed down through generations.
Founded by Ane Bakutis, Hina Kneubuhl, and Jamie Makasobe, Kealopiko employs a close-knit team that draws from diverse artistic practices and academic backgrounds. Their approach transcends conventional consumer clothing, viewing their creations as a means for collaboration and sharing ideas. The founders underscore that their design process is informed by a strong respect for the environment, aiming to utilize only what is needed in creating their products.
Bakutis, whose expertise lies in botany and ecological restoration, integrates her knowledge of native plants into the design of graphic patterns. Kneubuhl, a kapa maker and expert in the Hawaiian language, actively works towards the revitalization of ??lelo Hawai?i, while Makasobe has a history with fishponds and agricultural practices on O‘ahu. The trio emphasizes that their work is not merely about fashion, but rather about community, sharing, and connection to the environment. “Kealopiko, that moi icon, is the most delicious part of the fish,” Makasobe shared, highlighting the brand’s ties to the ocean and local traditions surrounding food.
Visiting the Kealopiko workshop reveals a vibrant, ever-changing creative space filled with colors and materials. The team applies various screen printing techniques inspired by the traditions of the greater Pacific region, allowing for innovative designs that change with the seasons. Employees are encouraged to share their design ideas and interventions, fostering a collaborative environment. “There is always something to learn,” said Coral Mariano, one of the employees handling multiple aspects of production. The communal atmosphere is evident, as demonstrated by shared meals and moments of pause to enjoy homemade food.
Kealopiko’s philosophy of design is grounded in storytelling, often reflecting community issues and cultural narratives. Kneubuhl explained this approach, emphasizing the importance of meeting and discussing current resonances within their environment and history. She noted, “Generally, we meet and share ideas, and see what’s resonating for us where we’re at. What are the issues of our time that we want to talk about?”
A significant influence in their creative process is the extensive archive of n?pepa, or Hawaiian language newspapers. This resource informs their designs and helps to connect the contemporary expressions of Hawaiian identity to historical perspectives. Kneubuhl highlighted the repository as a treasure trove of cultural knowledge: “The n?pepa is a massive repository of knowledge that our k?puna intentionally left for us.” The brand looks to explore narratives such as the epic of Ha’inakolo, which tells the story of an ali’i woman’s journey and experiences, including heartbreak and healing through hula, showcasing the interplay of deep cultural significance within their designs.
Kealopiko celebrated its achievements with a large community event, emphasizing the values of connection and hospitality. As the founders navigate their journey in the fashion world, they remain committed to principles that prioritize people and the environment. Kneubuhl remarked, “For those who are interested in getting into Hawaiian fashion, I would encourage them to choose to make choices in their production that reflect their values.”
In conclusion, Kealopiko serves as a substantial model of how fashion can align with cultural heritage and sustainability, demonstrating that clothing can transcend its materiality to become a conduit for storytelling and meaningful connections within the community.
Source: Noah Wire Services
