Polish brand KUST. introduces its Rib Cotton collection featuring the Boxer Shorts 01 and Rib Cotton Top 02, blending comfort and stylish design inspired by retro aesthetics.

KUST., a minimalist brand founded in 2017 in Sopot, Poland, has launched its new Rib Cotton collection, reintroducing the popular Boxer Shorts 01 alongside the Rib Cotton Top 02. The collection caters to both relaxed days and evenings out, embodying a mix of comfort and stylish design.

The Rib Cotton Top 02 is offered in three colors—Black, White, and Bone White. It showcases a close yet flexible fit featuring a simple design highlighted by the brand’s square logo in a tone-on-tone finish, which emphasizes a clean and subtle aesthetic.

The Boxer Shorts 01, which first debuted in 2018 and was designed by the company as a unique blend of boxers and running shorts, is available once more. Constructed from organic cotton, these mid-rise shorts include a side split for enhanced comfort and ease of movement. Their design, inspired by ‘70s sportswear, is also available in trio packs, aiming to balance style, functionality, and sustainability.

The campaign promote this collection is inspired by the relaxed atmosphere of Parisian cafés and brasseries and interweaves ‘70s sporty elements with hints of high fashion and streetwear. This combination creates a distinctive blend of classic European style infused with modern urban energy.

KUST. is known for its dedication to sustainability, creating products in small batches while emphasizing minimalist underwear, essentials, and natural skincare with an aesthetic that draws on retro styles and Eastern European influences.

The collection is now available for purchase at www.kust.com.

The launch features contributions from talent Julian Scheiben and photographer Kuba Stachowiak, with visual storytelling set in the backdrop of 8 Bar Basel.

Source: Noah Wire Services