Iconic Laura Ashley dresses from the 1970s and 80s, especially those with sailor-style necklines, are experiencing a resurgence as vintage fashion lovers seek out these nostalgic styles inspired by cottagecore aesthetics and celebrated by figures like Princess Diana and Audrey Hepburn.

In recent fashion developments, the iconic Laura Ashley dresses from the 1970s and 80s are witnessing a notable resurgence in popularity, especially vintage pieces featuring sailor-style necklines. The “Laura Ashley look,” characterized by elements such as puffed sleeves, dropped waists, and floral chintz patterns, was widely popular among various age groups and social circles during its initial heyday. Influential figures such as Princess Diana and Audrey Hepburn helped cement the aesthetic’s appeal as demure and thoughtfully styled.

The resurgence of Laura Ashley’s vintage dresses has been highlighted by AOL.com, noting that these pieces, especially those with sailor collars, are becoming highly sought after and commanding significant resale value. The sailor-style dress, inspired by early 20th-century Edwardian fashion and naval tailor Peter Thomson’s designs, has seen a resurgence aligned with the ongoing revival of cottagecore aesthetics in contemporary fashion. These sailor-themed garments, which were a staple for occasions like Easter in past decades, are now back in style, with vintage versions selling online for prices ranging from approximately $112 to $300.

This trend’s timing coincides with a broader cultural gravitation toward nostalgic design elements, including the fisherman’s aesthetic and a widespread 2024 fascination with bows and nautical details. The renewed interest has influenced not only vintage dress sales but also inspired current designers, with references to sailor-style cardigans, sweaters, and even swimsuits appearing on spring 2025 runways.

Laura Ashley, the brand, has its roots stretching back to 1953 when founder Laura Ashley began with Victorian-style headscarves. Despite the founder’s passing in 1985 and various financial challenges over the years, the company continues to operate under new ownership by Marquee Brands, which appears committed to preserving the brand’s signature style elements, such as puffed sleeves and the iconic cabbage rose print.

For those interested in embracing this trend, vintage pieces can still be sourced through online marketplaces like Etsy and eBay, where original Laura Ashley dresses with sailor collars and prairie styles are available. For example, a vintage wool flannel sailor dress with pockets is listed for about $299. The trend’s exclusivity is highlighted by the relatively limited availability of sailor-style garments compared to the more ubiquitous prairie dresses, underscoring potential value for collectors and sellers alike.

In addition to vintage finds, modern fashion brands are offering sailor-collar inspired designs, including navy collars and square-neck dresses at retailers like Nordstrom and Amazon, broadening access to this classic aesthetic for new generations.

The current revival of Laura Ashley’s distinctive fashion staples represents an intersection of nostalgia, craftsmanship, and evolving sartorial tastes, with the impact felt across vintage markets and high-street fashion alike.

Source: Noah Wire Services