London: In 2024, Aries launched No Problemo as an independent label, focusing on simplicity and style. The Spring/Summer 2025 campaign, featuring British rapper Pa Salieu, combines nostalgic gaming and sportswear themes, available online and at the Aries flagship store in Soho.
In 2024, fashion brand Aries responded to the increasing acclaim surrounding its distinctive “No Problemo” logo by launching No Problemo as an independent label. Notably separate from Aries’ usual bold and rebellious aesthetic, No Problemo centres on themes of simplicity and ease, bringing a fresh perspective to fashion.
The brand has introduced a collection reminiscent of uniforms, which draws inspiration from cosmic themes and universal peace, while marrying practicality with style to cultivate a relaxed yet stylish aesthetic. This transition marks a significant evolution for Aries, aiming to cater to diverse style preferences through No Problemo’s offerings.
For its much-anticipated Spring/Summer 2025 campaign, No Problemo has collaborated with British rapper and artist Pa Salieu, who has taken on the role of the campaign’s ambassador. The campaign, captured in London by Clare Shilland, a British photographer known for her longstanding partnership with the brand, encapsulates the essence of the collection.
The Spring/Summer 2025 collection weaves together influences from the early 2000s, integrating elements of nostalgic gaming and sportswear with themes like apocalyptic narratives and counterculture. This blend is vividly expressed through bold colours and eye-catching graphics, which serve to enhance the classic streetwear silhouettes that define the line. The result is a collection that embodies a relaxed, effortless vibe, appealing to a contemporary audience.
Consumers interested in the No Problemo Spring/Summer 2025 collection can find it online at www.noproblemo.world and www.ariesarise.com. The collection is also available for purchase at the Aries flagship store located at 31 Great Pulteney Street, Soho, London, W1F 9NN.
Source: Noah Wire Services
