The British menswear label Percival teams up with Champion for a new collection that combines playful nostalgia with classic Ivy League aesthetics, offering a fresh take on sportswear for Spring/Summer 2025.
British menswear label Percival has launched an exciting new collection in collaboration with Champion for the Spring/Summer 2025 season. This partnership, known for merging playful nostalgia with classic designs, draws inspiration from vintage school sports kits and Ivy League aesthetics, all while embodying Percival’s distinct charm and tailored street style.
The Percival x Champion SS25 collection is exclusively available through Percival’s online store. It introduces a fresh perspective to the sportswear market, featuring a blend of collegiate themes infused with a British twist. Notable elements include cartoon mascots, tonal rugby polos, retro dry goods patches, and apparel that feels as though it has been plucked from a stylish but fictional campus.
The collection expertly reinterprets traditional athletic wear—a staple of American prep culture—through a uniquely offbeat lens. Each piece exhibits an effortless style coupled with meticulous attention to detail. The color palette prominently features neutral hues, including soft whites, deep navy blues, muted greens, and golden tan tones, providing a sophisticated backdrop for vibrant graphics that characterize this release.
Graphic tees serve as the core of the collection, featuring distinctive stylized logos and whimsical mascots. Percival embraces the spirit of school pride without taking it too literally, introducing characters like cartoon tigers, bears, and greyhounds adorned with phrases such as “Percival Athletic Department” and “Perci Campus Sportswear.” These designs create an archival ambiance, suggesting a storied history for each piece before it enters the consumer’s wardrobe.
Among the standout items is the Speed Greyhound T-Shirt. This oversized fit features a striking red and blue duo-tone back print that evokes the feel of classic merchandise from track meets reimagined for contemporary tastes. The stylized greyhound exudes a sense of motion, emphasizing the athletic theme while infusing personality into the collection.
The capsule also includes layering pieces that pay homage to vintage coaching and training attire. One notable item is the Campus Rugby Polo Sweatshirt, presented in mint green with a contrasting cream collar and embroidered flag appliqué. This piece harmonizes nostalgic design elements with modern craftsmanship, transforming a basic pullover into a wardrobe enhancement.
Another highlight is the Bear Mascot Nylon Jacket, which offers a fresh take on the classic coach’s jacket. Dressed in a warm golden tan, the jacket mirrors the sideline outerwear typically worn by track and field coaches in the 1970s. This item features a vintage Champion dry goods patch and mascot detailing, effectively aligning with the broader visual narrative of the collection. To complete the ensemble, a matching cap is included, allowing for easy coordination of an effortless casual look.
The SS25 collection again showcases Percival and Champion’s signature playful approach. Embedded in the mascot designs and fictional branding is a lighthearted humor, adding depth without crossing into parody. These graphics serve a purpose beyond aesthetic appeal, reinforcing the idea that sportswear can seamlessly blend functionality, style, and fun.
This collaboration pays homage to Champion’s long-standing reputation for outfitting school athletics, though it does so with a whimsical touch. Instead of replicating vintage sports gear, the collection focuses on remapping it. Each piece is crafted with consideration, where every detail—from stitching to fabric to color and logo—tells a story.
What makes this collaboration particularly engaging is Percival’s ability to introduce a distinctly British perspective to an iconic American sportswear brand. While Champion is intrinsically linked to high school and college athletics in the U.S., Percival’s reinterpretation breathes London-based design flair into the iconic styles.
The result is a capsule collection that honors the past while relevantly recontextualizing it for contemporary wardrobes. With its limited release and broad appeal, key items from the Percival x Champion SS25 collection are expected to sell out quickly. From statement tees to collectible outerwear, this drop caters to anyone who values quality craftsmanship infused with a touch of retro charm.
This collaboration exemplifies the seamless blend of style, comfort, and individuality, offering fashionable options suitable for relaxed settings or subtle prep-inspired outfits. The Percival x Champion SS25 collection stands as a well-crafted homage to the intersection of team spirit and personal style, combining vintage motifs and mascot-driven graphics with elevated basics. It serves as a testament to the brands’ commitment to creating genuinely engaging sportswear without succumbing to clichés.
Source: Noah Wire Services
