Popilush aims to enhance comfort and confidence for women with the launch of its new activewear line, BRXL, featuring stylish and functional designs.

Popilush, a brand making waves in the shapewear industry, has launched a new activewear line called BRXL, aimed at enhancing comfort and confidence for women during physical activities. Speaking to PR Newswire, Eve DeMartine, CEO of Popilush, stated, “With BRXL, we’re redefining what activewear can do. It’s not just about performance—it’s about confidence, comfort, and style, all in one.”

BRXL’s design is inspired by Popilush’s existing shapewear collection and is tailored to ensure a blend of fashion and function. The activewear lineup includes essentials such as shorts, leggings, bras, tennis dresses, and jackets, featuring attributes like seamless stitching, hidden pockets, and adjustable straps. Each piece is crafted from a combination of nylon and spandex, aimed at providing durability and comfort during workouts.

The BRXL collection offers a variety of colors, with some items coming in as many as 10 different options, catering to diverse tastes and preferences. Prices range from $26 to $76, positioning BRXL as a competitively priced option in the crowded activewear market.

With this launch, Popilush expands its mission to empower women through stylish, functional designs that promote body positivity and self-acceptance. The brand emphasizes its commitment to helping women feel confident in their skin while navigating various aspects of daily life.

As the activewear market continues to grow, BRXL aims to stand out by offering high-quality, affordable clothing that supports women in their fitness journeys and everyday activities.

Source: Noah Wire Services