The startup REVER unveils a pre-checkout system that utilizes big data to minimize product returns and enhance customer experience, aiming to transform the retail sector sustainably.
The startup REVER has launched innovative solutions targeting various stages of the purchasing process, particularly focusing on reducing product returns and enhancing the customer experience using big data. By leveraging comprehensive data analytics, REVER aims to transform the retail sector into a more efficient and sustainable model.
The cornerstone of REVER’s offering is a pre-checkout system that meticulously collects and analyzes user data from the moment potential customers enter a retailer’s website until they make a return. This sophisticated system identifies products with a significant likelihood of being returned and provides dynamic recommendations to help users make informed choices. According to the company’s analysis, this has led to a reduction in returns by up to 15%, significantly optimizing reverse logistics management.
Oriol Hernández i Fajula and Màrius Montmany, the co-founders of REVER, expressed their commitment to improving digital commerce. “We know that many returns are due to reasons that could have been avoided with more precise recommendations before purchase, such as size or product mistakes. Our big data-based model not only helps reduce these returns but also enhances the customer experience,” they said. They highlighted that this new tool represents a “win-win for everyone involved in the process: the end customer and the brand.”
Prominent companies in the fashion industry, including the sneaker brand Hoff, are already utilizing this cutting-edge technology. The results indicate significant improvements in customer satisfaction, fostering greater brand loyalty while also addressing the environmental concerns linked to the high volume of returns.
REVER also plays an instrumental role during the return process, aiming to not only retain sales but also to enhance the final ticket value. The company has reported achieving an average increase of 30% in this regard. “In this way, REVER not only addresses the negative customer experience that often accompanies returns but also transforms a potential loss for the brands into a strategic opportunity to drive their growth,” the founders added.
This development in online shopping comes at a time when consumer habits are rapidly shifting towards e-commerce, driven by its convenience and immediate access to a wide array of products. According to Statista data, in 2023, a quarter of all purchases made by Spaniards occurred through e-commerce channels, with the fashion sector seeing an even higher engagement rate of up to 78%. This shift not only alters the commercial landscape but also reshapes the relationships between brands and consumers, creating new dynamics in how products are marketed and sold.
Source: Noah Wire Services
