London: Designer Saeed Qubaisi unveils his spring/summer 2025 collection, a blend of Art Deco influences and advanced technology. With an innovative digital showcase, the collection features luxurious fabrics and modern embroidery techniques, offering a contemporary elegance that resonates with today’s fashion trends.
Designer Saeed Qubaisi is at the forefront of a fashion revolution with his latest spring and summer 2025 collection, marked as 4.0, which encapsulates a blend of Art Deco influences and advanced technology. This collection signifies a contemporary revival of geometric design, reflecting a sense of simplicity and uniqueness that builds on the success of his previous 2.0 collection unveiled last year. The Qubaisi House has committed to showcasing this collection in an innovative manner, announcing it through traditional runways followed by presentations in the digital realm, utilising artificial intelligence to enhance the viewing experience.
The 4.0 collection pays homage to the spirited elegance of the 1920s while incorporating modern interpretations that resonate with today’s fashion-forward clientele. Emphasizing geometric shapes and intricate patterns, the designs are crafted from luxurious fabrics such as silk, organza, satin, tulle, and velvet, each contributing to a distinctive aesthetic that enhances fluidity and movement. Qubaisi’s innovative use of materials allows for a dynamic representation of femininity and freedom, showcasing the enduring appeal of Art Deco in a contemporary context.
Speaking about his creations, Saeed Qubaisi notes the importance of modern embroidery techniques that fuse artistic mastery with technological advancements. This collection features 3D embroidery and laser-cut fabrics, offering a new narrative that echoes the grandeur of the past while remaining firmly rooted in modernity. The incorporation of bead embroidery not only personalizes each dress but also arranges them within a broader artistic framework reminiscent of renowned Art Deco masterpieces.
The collection’s colour palette further enhances its allure, presenting a spectrum designed to empower women who aspire to stand out. Luxurious royal hues, including gold and silver, are complemented by rich tones inspired by gemstones such as emerald and ruby, alongside delicate spring shades like champagne and blush pink. This approach culminates in a modern aesthetic characterised by elegance and sophistication.
The revolutionary aspect of the 4.0 collection lies not only in its artistic presentation but also in its integration of digital technology. The Saeed Qubaisi House has effectively bridged the gap between the physical and virtual realms with a digital showcase, featuring real dresses presented on a cutting-edge digital runway. This integration highlights the fabric’s movement, texture, and intricate details, offering a bold new perspective on haute couture.
Through this strategic embrace of technology and heritage, Saeed Qubaisi’s work reflects a significant shift in how fashion is perceived and presented, aligning with the broader digital evolution taking shape across Arab nations. His designs exemplify how timeless brands can remain relevant amidst fast-changing trends, establishing a new narrative that pays homage to the past while propelling the future of fashion forward.
Source: Noah Wire Services
