The popular wellness fashion brand Sporty&Rich will open its first store in South Korea on April 1, 2023, at Lotte Avenue 11 World Tower in Seoul.

The luxury wellness fashion brand Sporty&Rich is set to officially launch in South Korea, marking a significant expansion for the popular label. The store will open its doors on April 1 at the Lotte Avenue 11 World Tower in Seoul, with an opening celebration planned for April 2.

Founded by Emily Oberg, a former creative director for Kith Women, Sporty&Rich started as a “mood board for life.” The brand quickly gained traction for its minimalist yet stylish approach to easy wear, drawing many admirers including both Hollywood stars and South Korean celebrities. High-profile fans of Sporty&Rich include Rosie Huntington-Whiteley and Elsa Hosk, alongside renowned Korean figures such as Song Hye-kyo, Lee Ji-a, and Chaewon from the girl group Le Sserafim.

The brand is characterized by its infusion of classic American sports style with a distinctive 1990s retro aesthetic. Over the years, Sporty&Rich has positioned itself as a key player in the athleisure market, partnering with notable companies such as Adidas and the tennis brand Prince to enhance its offerings.

At the Seoul location, consumers will be able to explore a range of products, including t-shirts, sweatshirts, sneakers, and baseball caps, ideal for creating comfortable yet fashionable outfits suitable for everyday wear. As the brand makes its entry into the South Korean market, it is anticipated to attract a diverse clientele looking for both style and comfort in fashion.

Source: Noah Wire Services