With Jéan leads a new wave of contemporary brands influencing the fashion world through social media, showcasing a commitment to sustainability and ethical production.

The fashion world is currently experiencing a notable shift in its cultural landscape, driven by the influence of social media platforms, particularly TikTok. One brand that has captured significant attention is With Jéan, renowned for its coveted velvet, button-down mini dresses, which have taken the app by storm. Since its inception, With Jéan has achieved cult status, becoming synonymous with the latest trends in contemporary fashion.

Founded in 2019, With Jéan’s signature piece, the Andy dress, has become a rare find, and its collection of baby tees has emerged as one of the season’s most sought-after items. The challenge of securing these pieces has led fashion enthusiasts to explore alternative brands that share a similar aesthetic and ethos.

In its recent exploration of emerging fashion labels, RUSSH has compiled a list of brands that exemplify contemporary style while maintaining a commitment to sustainability and ethical production.

One such brand is With Harper Lu, established in 2020, which combines modern prints with sustainable fashion practices. Based in Melbourne, With Harper Lu launched its latest collection, Vivid, on October 8, 2023, attracting positive reception for its vibrant designs.

The French label Marcia, founded in 2019, has also made waves in the fashion community, particularly known for its environmentally friendly approach utilizing ECONYL® regenerated nylon. Marcia’s signature cut-out dresses have become a staple on social media, celebrating the female form through innovative designs.

Another brand that has gained popularity through social media is Réalisation Par, celebrated for its feminine dress offerings. Similar to With Jéan, the brand has attracted a loyal following, making it integral to the wardrobes of fashion-forward individuals.

Bali-based Faithfull the Brand has secured its place in the hearts of fashion enthusiasts thanks to its commitment to ethical practices and chic, playful designs. With Australian Sarah-Jane Abrahams as one half of the creative duo, the brand’s versatile pieces are perfect for various occasions.

The Los Angeles-based Reformation has maintained its status as a beloved fashion label since its launch in 2009. Notably, the brand became entirely carbon neutral in 2015, attracting a new wave of environmentally conscious consumers. With its flattering silhouettes worn by celebrities like Emily Ratajkowski and Kaia Gerber, Reformation remains a favorite among fashion enthusiasts.

Also notable is the Spanish fashion house Amlul, founded in 2019 by Gala González, which focuses on responsible consumption and ethical production, featuring predominantly vibrant slip dresses and knits.

Toronto’s Tyrell has established itself as a go-to for those enamored with cut-out designs, enhancing feminine silhouettes that transition seamlessly from day to night—a style appreciated by the modern woman.

British label Rixo stands out for its bold prints and diverse offerings, while Australian brand Bamba has transitioned from swimwear to popular mini dresses inspired by 80s aesthetics.

Rat & Boa remains a favorite due to its luxurious fabrics and nostalgic designs, making it a go-to for those seeking bold styles. French brand MaisonCléo, established by Marie Dewet and her mother, also emphasizes handmade, sustainable fashion with a commitment to ethical production.

Jakob Porter’s innovative designs have further excited the fashion world, as he leverages the power of social media to reach audiences globally. With a blend of unique color storytelling and season-defining collections, he has created a niche for himself in the fashion scene.

While numerous brands have emerged with similarities to With Jéan, the common thread among them is a focus on sustainability, timeless designs, and a flair for bold aesthetics. For shoppers eager to keep up with current trends while maintaining an ethical wardrobe, RUSSH highlights a promising array of brands poised to be the next big thing in fashion.

Source: Noah Wire Services