Bengaluru-based lifestyle brand Zouk has partnered with Bollywood actress Kriti Sanon to improve its market position in the bag segment and promote Indian craftsmanship.
Bengaluru-based direct-to-consumer lifestyle brand Zouk has named Bollywood actress Kriti Sanon as its new brand ambassador in a recent collaboration aimed at bolstering its market presence in the bag segment. The partnership is intended to enhance Zouk’s outreach and attract a broader customer base.
Pradeep Krishnakumar, Co-Founder of Zouk, expressed his enthusiasm for the collaboration, stating in a press release, “Partnering with Sanon is a big step forward for us. Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.” This endorsement highlights Zouk’s commitment to promoting handcrafted products and supporting local artisans.
Kriti Sanon shared her excitement about joining the brand, noting, “Zouk’s approach to design instantly resonated with me. I love brands that tell a story, and Zouk does that effortlessly. I am excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.” Her involvement is expected to enhance the brand’s visibility and appeal among consumers who value both style and craftsmanship.
Zouk, which was established in 2015 by graduates from the Indian Institute of Management (IIM) Ahmedabad, has successfully scaled its operations while maintaining capital efficiency, now boasting a customer base of over 700,000 across India. Initially focused on handbags, the company has diversified its offerings this year to include luggage products such as backpacks and trolley bags, reflecting its ambition to meet various consumer needs.
The brand has also emphasized its commitment to Indian craftsmanship by collaborating with over 1,000 artisans nationwide, reinforcing its dedication to supporting traditional skills while bringing contemporary design to the forefront of its product range.
Source: Noah Wire Services
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