G-Star Raw, a Dutch brand based out of Amsterdam, has risen from relative obscurity since its creation in 1989 to become one of the most prominent fashion brands globally. Initially named Gap Star, the brand rebranded to G-Star when going international to avoid confusion with the American clothing giant, Gap. Known for their innovative approach to denim, G-Star has carved a niche in the fashion world with their specialty in raw, untreated, and unwashed denim, which has become a symbol of urban style worldwide. Their commitment to quality and distinctive style has allowed them to stand shoulder to shoulder with the biggest names in Italian, British, and American fashion.
G-Star Raw’s design ethos is heavily influenced by military clothing, drawing inspiration from vintage military apparel from around the world. This influence is evident in their specially constructed products and trims, as well as their dark, neat, and functional outerwear. By integrating these military-inspired elements into their designs, G-Star has created a unique aesthetic that combines rugged durability with contemporary fashion trends. This blend of practicality and style has earned the brand a dedicated following among fashion enthusiasts who appreciate the brand’s distinctive look and commitment to high-quality materials and craftsmanship.
The brand’s innovative spirit extends beyond their design choices. G-Star has collaborated with a variety of high-profile figures and artists, including Liv Tyler, Max Verstappen, Mathias Ranegie, and musician Sergio Pizzorno. Notable projects include the “RAW for the Oceans” collection with Pharrell Williams, which featured denim made from recycled ocean plastic, showcasing G-Star’s commitment to sustainability. G-Star’s ability to continually reinvent and innovate within the fashion industry, while maintaining a consistent brand identity, has solidified its status as a leader in contemporary fashion.
What is G Staw Raw Interview
How to tell if G-Star Raw is vintage from the logo
G-Star Raw, known for its innovative and edgy fashion, has maintained a consistent brand image since its inception. The logo is a key element in identifying the era of G-Star Raw items. While the brand has made subtle adjustments over the years, understanding these changes can help determine whether a piece is vintage.
1989 to now G-Star Raw logo
- The G-Star Raw logo introduced in 1989 has remained consistent in its key elements over the years.
- The logo features a stylized “G” emblem to the left of the brand name “G-STAR RAW” written in a distinctive, blocky, and modern font.
- This logo has maintained a clean, minimalist aesthetic, emphasizing the brand’s contemporary and industrial fashion ethos.
- Though the logo has seen minor adjustments in spacing and proportion over time, the overall design has stayed true to its original form, making it challenging to pinpoint specific changes without close inspection.
1989 to now G Star Raw logo
How to tell if G Star Raw is vintage from the tags
G Star Raw, known for its innovative and stylish denim, has evolved significantly since its inception. The tags on their garments reflect these changes and can help identify the era a piece is from. Below is a guide to understanding G Star Raw tags from different decades.
Having difficulty with your tags? Submit them on our vintage label identification page, and we’ll help you identify those vintage labels!
1990s vintage G Star Raw tags
- Early branding often just “G Star” before the “Raw” addition.
- Simple, minimalistic design with the logo prominently displayed.
- Basic fabric tags with essential information and size indicators.
1990s G Star Raw tags
2000s vintage G Star Raw tags
- Introduction of the “Raw” branding, enhancing the logo.
- Tags often include “Just the Product” slogan.
- Square or rectangular tags, sometimes with loop tags.
- Tags commonly display “Made in China” or “Made in Vietnam” as manufacturing shifted globally.
2000s G Star Raw tags
2010s vintage G Star Raw tags
- More modern and varied tag designs.
- Continued use of “Raw” in bold typography.
- Multiple tag styles including fabric and printed tags.
- Tags might display additional information such as care instructions and detailed manufacturing origins.
2010s G Star Raw tags
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