Don’t Call Me Jennyfer, formerly known simply as Jennyfer, has been a cornerstone of the French women’s ready-to-wear fashion scene since its inception in 1984. Founded by Gérard Depagniat and David Tordjman in Saint-Denis, the brand quickly established itself as a favorite among young women seeking trendy, accessible fashion. Over the years, Jennyfer has expanded its presence beyond France, opening flagship stores in Brussels and further expanding into Belgium, Italy, and Spain. Despite facing challenges, such as the financial difficulties in 2005 that led to a takeover by Marc and Laurent Grosman, the founders of Célio, Jennyfer has managed to adapt and thrive in the ever-evolving fashion industry.

In 2018, the brand underwent a significant transformation, rebranding itself as “Don’t Call Me Jennyfer.” This change was more than cosmetic; it marked a strategic shift towards inclusivity and modernity, aligning the brand with contemporary values and trends. Under the leadership of Sébastien Bismuth, the brand began collaborating with influencers like Léna Situations and produced collections in partnership with popular figures such as Mayadorable and Bilal Hassani. This move not only revitalized the brand’s image but also expanded its appeal to a broader, younger audience, demonstrating Jennyfer’s ability to remain relevant in a highly competitive market.

Despite its successful rebranding and modern repositioning, Jennyfer faced significant challenges in 2023, filing for receivership due to increasing costs and inflation. With 220 stores in France and over 1,000 employees, the brand announced a social plan affecting 75 employees, reflecting the broader economic pressures impacting the retail industry. However, Jennyfer’s bold marketing campaign, #DontCallMeJennyfer, underscores its commitment to inclusivity and breaking down fashion stereotypes. By embracing a more comprehensive and diverse approach, Jennyfer continues to encourage young women to assert their individuality and reject societal labels, ensuring the brand remains a beloved name in the world of fashion.

Don’t Call Me Jennyfer Music Video

How to tell if Jennyfer is vintage from the logo

Jennyfer has undergone several logo changes over the years, reflecting the brand’s evolution and its efforts to stay relevant in the fashion industry. These changes can help identify the era a specific piece is from. Here’s a breakdown of the logos used by Jennyfer during different periods:

1985 to 2011 Jennyfer logo

• The logo features a playful, bubbly font.
• The text is all lowercase and pink in color.
• This style emphasizes a youthful and casual brand identity.

2011 to 2020 Jennyfer logo

• The logo underwent a significant transformation.
• The text is now bolder and more structured, with a rebellious feel.
• The phrase “DON’T CALL ME” is added above the brand name in a dynamic, handwritten font style.

2020 to 2022 Jennyfer logo

• The logo maintained its bold and dynamic style.
• The “DON’T CALL ME” phrase is more prominent and occupies a central position.
• The font style remains consistent with a brushstroke-like appearance, emphasizing a strong and independent brand image.

2022 to now Jennyfer logo

• The most recent logo features a slight modification in the font style.
• The text is slightly thinner, and the overall look is more refined and modern.
• The playful and casual identity is maintained, but with a more polished presentation.

How to tell if Jennyfer is vintage from the tags

The evolution of Jennyfer tags reflects the brand’s journey through different fashion eras. From its early days to more modern times, Jennyfer has consistently updated its tag designs to match contemporary trends while retaining elements of its original style. Here’s how you can identify vintage Jennyfer pieces based on their tags.

Need assistance with vintage tags or labels? Upload a picture on our vintage tag identification page, and we’ll help you out!

1990s vintage Jennyfer tags

• Features the “JNY” branding prominently.
• Square or rectangular tags with bold lettering.
• Some tags include a smaller size tag adjacent to the main tag.

2000s vintage Jennyfer tags

• Introduction of more vibrant colors such as pink and red.
• Tags with “Jennyfer” written in a casual, handwritten style.
• Includes labels for specific collections, such as “Private Collection.”

2010s vintage Jennyfer tags

• Modern layouts with various fonts and materials.
• Tags often feature additional sizing information on separate tags.
• Includes slogans or additional branding elements, such as “Don’t Call Me Jennyfer.”