Louis Féraud is a name that resonates with elegance, sophistication, and a deep-rooted heritage in the world of haute couture. Born in 1921 in Arles, France, Féraud’s passion for fashion and art led him to establish his first Maison de Couture in Cannes in 1950. By the mid-1950s, Féraud had firmly planted his roots in Paris, opening a couture house on the prestigious Rue du Faubourg Saint-Honoré. His designs quickly gained recognition among the Parisian elite, and he soon became the go-to designer for the glamorous and iconic Brigitte Bardot, creating timeless pieces for her most memorable movie roles.
The 1960s marked a period of expansion and innovation for Louis Féraud. He assembled a talented team of designers, including Jean-Louis Scherrer, Margit Brandt, and Per Spook, who helped bring fresh perspectives to his collections. By the 1970s, Féraud had expanded into prêt-à-porter, signing a significant contract with the German company Fink, which allowed him to bring his sophisticated designs to a broader audience. His dedication to the craft of haute couture was recognized in 1978 and again in 1984 when he was awarded the prestigious Golden Thimble Award for his extraordinary collections.
Louis Féraud’s influence extended beyond clothing; his foray into fragrances with Avon in the 1980s added a new dimension to his brand. The success of his first perfume, Fantasque, paved the way for more collaborations, solidifying Féraud’s place as a multifaceted creator in the fashion world. Even as his health declined in the 1990s, Féraud’s legacy continued to grow, culminating in his recognition as Officier de la Légion d’Honneur in 1995. His brand, which evolved through changes in ownership and creative direction, remains a symbol of luxury and timeless style, with a rich history that continues to inspire fashion enthusiasts today.
80s Louis Feraud Fragrance Commercial
How to tell if Louis Feraud is vintage from the logo
Louis Feraud is a brand known for its timeless elegance and sophisticated designs. Over the decades, the Louis Feraud logo has evolved to reflect the brand’s growth and changes in fashion trends. The logo serves as a significant indicator of the period in which a piece was made, making it a valuable tool for identifying vintage Louis Feraud items. Below, we explore the different logos used by Louis Feraud during various eras to help you determine if your Louis Feraud piece is vintage.
1960s to now Louis Feraud logo
- This logo features a straightforward text-based design, with the brand name “Louis Feraud” in a serif font.
- The typography is classic, with sharp lines and a slightly condensed appearance, typical of mid-20th century design aesthetics.
- It’s a minimalist logo that reflects the brand’s focus on high fashion and understated elegance during this period.
2000s to now Louis Feraud logo
- This more modern logo includes the brand name “Louis Féraud” accompanied by “PARIS” beneath it, emphasizing the brand’s French heritage.
- The logo is paired with a circular emblem that features an intricate, symmetrical design, adding a contemporary and luxurious touch to the brand identity.
- The font is updated with a cleaner, sans-serif typeface, giving the logo a more modern and streamlined appearance.
How to tell if Louis Féraud is vintage from the tags
The evolution of Louis Féraud’s tags reflects the brand’s storied history and changing design philosophies over the decades. From the elegant simplicity of the 1960s to the more modern and varied designs of the 2010s, these tags not only signify authenticity but also help in dating the garments. Below is a guide to identifying Louis Féraud’s vintage pieces through their tags from different eras.
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1960s vintage Louis Féraud tags
- Tags from this era often feature a simple, elegant design with “Louis Féraud” in serif lettering.
- The color scheme is typically black text on a white or beige background.
- Some tags may include additional information such as “Made in England” or size indicators, but the overall design remains minimalistic.
1970s vintage Louis Féraud tags
- Tags during the 1970s often continue the use of serif lettering but may feature additional branding elements like “at Rembrandt” or “Paris.”
- The color palette remains mostly subdued, with black or white text on contrasting backgrounds.
- Size information is sometimes included on separate smaller tags, sewn adjacent to the main tag.
1980s vintage Louis Féraud tags
- Tags in the 1980s maintain the use of serif fonts but begin to experiment with bolder layouts.
- Some tags may include additional descriptors like “Fourrure” or “Modelle,” reflecting the specific collection or line.
- Tags often include “Made in England” or “Made in W. Germany” with a more luxurious appearance, indicating the brand’s international reach.
1990s vintage Louis Féraud tags
- The 1990s tags often feature the “Louis Féraud Paris” branding prominently, sometimes with additional text like “Boutique” or “Set.”
- Tags are usually rectangular with white or silver text on black backgrounds, reflecting a sleek, modern aesthetic.
- Size information is frequently printed on the main tag, sometimes including multiple size conversions (e.g., US, UK, European sizes).
2000s vintage Louis Féraud tags
- Tags from the 2000s often retain the classic serif font but may introduce new design elements like colored backgrounds or metallic finishes.
- The “Louis Féraud” branding remains central, but there is a noticeable shift towards more compact and modern designs.
- Additional features like brand logos or symbols begin to appear, emphasizing the brand’s evolving identity.
2010s vintage Louis Féraud tags
- The 2010s tags are characterized by a minimalist aesthetic with bold, clean fonts.
- The use of modern materials and colors is more prevalent, reflecting the contemporary fashion trends of the time.
- Logos and additional text may be embroidered or printed in contrasting colors, emphasizing brand recognition and quality.
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